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Subscription-based beauty service

Key Services: beauty box

Creation date: 2012

Industry: Consumer Discretionary

Sub sectors: Cosmetics

Join the world of beauty

BeGlossy is the leading eCommerce solution E in the Polish beauty segment based on a subscription business model. Since 2012 it has been connecting cosmetic brands with their potential customers, delivering beauty boxes to cosmetics enthusiasts.

BeGlossy is a small, pink, beautifully-wrapped box consisting of 5-6 cosmetic products – miniatures but also full-sized products – from high-end, niche and professional brands, sent monthly to BeGlossy subscribers. It’s also an innovative channel of marketing which involves testing of products, sharing of opinions via word-of-mouth and social media, and active engagement of opinion leaders (e.g. bloggers, journalists). BeGlossy cooperates with over 270 brands – including the world’s biggest cosmetic companies and smaller ones – niche, vegan, and ecological.

Thousands of beauty fans fell in love with BeGlossy pink boxes full of cosmetics. BeGlossy returns their love and affection by surprising them with amazing and beautiful boxes. BeGlossy believes that due to testing and experimenting women will make more conscious and responsible cosmetic choices. Beauty is emotion, inspiration, and constant exploration – BeGlossy incorporates all of these elements and creates something extraordinary. Beauty is inside!

BeGlossy Offices

  • The Tides
    Wioslarska 8 street
    00-411 Warsaw

The Tides
Wioslarska 8 street
00-411 Warsaw

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